Model Story #2

My number one model publisher is hands-down 60 minutes. Ever since I was ten, I’ve been watching that show every Sunday night before I go to bed. 60 minutes is the perfect example of feature and breaking news broadcast journalism because of its production quality, topic choice and dedication, and information editing.
One element of broadcast journalism that is often neglected is the production quality. News stations often throw together a broadcast story with poor cut-off edits, terrible audio, and shaky clips. 60 Minutes, on the other hand, clearly cares about production quality. Each reporter is accompanied with their own complete film crew when they are seeking out sources, which makes for a much better product. 60 minutes broadcasts use high quality cameras to give the viewers an HD resolution and extended overhead microphones to give interviews a conversation-like feel to it rather than asking questions to only report answers. Also, 60 minutes shoots their segments in multiple locations, which keeps the viewer paying attention as well as showing the effort that the reporter exercised to complete this story. This high production quality gives each segment an artistic flare, which sets a 60 minutes segment apart from a boring, old NBC news segment.
I’ll used the recent 60 minutes segment on Amazon to explain 60 minutes’ greatness. The segment starts out with correspondent Charlie Rose leading in front of a green screen. Later dropped into the green screen is a black gradient background that looks like something Steve Jobs would use for his keynote presentations along with an open book with a visual to represent the topic. 60 minutes starts out all of their segments in this way, immediately giving each segment that unique artistic quality in broadcast journalism. Next, the segment is moved to b-roll footage with Rose talking in the background about the history of Amazon and the process a product goes to from a click of a purchase button to the delivery at the door. The b-roll stands out, in this case, because of its careful editing. No clip is on the screen for too long, and all of them flow into each other chronically to help the viewer understand the distribution process.
60 minutes effectively uses camera angles and short audio clips to highlight detail. In the Amazon segment, odd angles and panoramas in the distribution center helped us understand the behind the scenes detailed machines that deliver our products, such as little gadgets called shoes. All throughout the segment, little sound bites like a register device beeping or a photographer saying “Alright let’s get started” are edited in to contribute to better production quality.
Lastly, 60 minutes is careful in the way they word things in order to produce accurate news. The issue with the Amazon segment was that the Amazon CEO decided to release the top secret drone project to the public. Since the drone project is a few years from being completed, 60 minutes was put to the test in reporting this news. They had to make sure to emphasize the fact that the drones are extremely underdeveloped. Personally, I believe they did a wonderful job in doing so as they included two clips of the CEO talking about how the implementation of this product won’t occur for many years. However, leave it to lazy TV watchers to freak out thinking that these drones would be on the streets tomorrow. This situation is just a perfect example of readers/viewers completely ignoring some aspects of a journalistic piece, and I do not blame 60 minutes for the panic.
If I did this story, I probably would have covered the history of amazon more. However, I don’t think I could relate this story to Prospect unless I covered a new technology that is coming to the computer labs.


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